ADVANCED VISUAL DESIGN STUDIO [04/05]TUE+THUR 8:00am-10:50am MILLRACE ONE rm114 / Professor YING TAN / office hours TUE 11am-1pm MILLRACE ONE rm102 |
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"To engage design as a critical stance, the need exists
for a new model. Design must distance itself from narrow specialization as
imposed by the 20th century Fordist model of production. The new paradigm
abandons expertise in the division of labour, and promises to end boundaries,
borders, and artificial limits." -Bruce Mau, 2002 Advanced Visual Design (AVD) is a project based three-term
studio that considers all options in communication design. It provides the
pre-professional student an opportunity for immersion in conceptual invention
and problem solving in an environment based on design practice and research.
Studio efforts will encompass a wide range of design experiences from which
to build personal methods, insights and portfolios. Both graduate and
undergraduate students will find opportunities for growth. The issues around which we will
develop
inquiry and create design artifacts are as follows: 1.
Language,
meaning and ideas...communication theory and signification, conceptual
invention and creativity, visual language
and rhetoric, representation, evidence, and truth. 2.
Critical
analysis and
problem-solving...function, performance, research, testing. 3.
Culture
and context... vernacular communications, identity and style, community and
public/private. 4.
New
media...theory and practice, interactive,
experiential, immaterial,
immersive, technology history and theory, information
environments. 5.
Design
aesthetics... formal, functional
and technical integration, the ambiguous and
poetic vs. clarity and logic, structure,
organization and
control. 6.
Design
practice...ethics, materialism, environment, applied intuition, teams,
clients, project
development and management, time
and money, jobs, interviews, presentation, portfolio. Fall 2004 Advanced Design Studio I will focus
on the power of design in the social and political context; Winter 2005 Advanced Design II will explore design solutions for culture/knowledge dissemination;
Spring 2005 Advanced Design III will focus on personal portfolio development and professional review. | ||||