Avinash D. Singh Bala

228B Huestis Hall,

Institute of Neuroscience

University of Oregon

Eugene, Oregon 97403

avinash( at )uoregon(d o t)edu

Research:

How do we decide what's worth our attention, and what isn't? The content of the information we absorb can influence that - the sound of one's name or a familiar voice can draw our attention even when we are completely focused on something else. We are able to attend to these changes in our surroundings because we habituate to those sensations that previously drew our attention, but are now no longer interesting. My work is focused on habituation in two very different animals - the barn owl Tyto alba, and the adult and infant human, Homo sapiens!

Innovation:

As scientists, we're not well trained to take our research into the marketplace, and to effectively translate our innovation into applications. Some of my infant research has the potential to be useful in infant healthcare. To be better equipped to go forward with market applications of this research, I completed the Lens of the Market, a program that helps us scientists assess the viability of applications based on our research from the market's perspective, which can determine failure or success in the long run. Are you a UO student interested in this kind of training? Email me!

Advising:

I am the Faculty Fellow for Barnhart and Riley Halls. Residents can join me for Sunday Brunch at Barnhart, every odd week of term. Or email me: I'm always happy to meet Barnhart/Riley people!

Teaching:

Links:

Institute of Neuroscience

University of Oregon

.

.