1. Student & Funding Diversity
DRAFT as of April 11, 2013
The AEI will diversify student enrollment and funding sources for its programs, while continuing to support the University of Oregon’s international enrollment targets.
1.1. Identify AEI’s top five target markets and initiate or enhance recruiting efforts in those countries.
Actions:
1.1.1 Obtain consistent and timely information about UO Admissions’ and UO Enrollment Management’s international recruitment strategies and actions. Use the initial information obtained to identify top five markets for AEI recruiting over the next five years and to inform AEI decision-making on student recruitment efforts in target areas.
1.1.2 Collaborate with faculty, staff and students to identify the most effective methods for deepening relationships and recruiting efforts in identified target markets. Coordinate with AEI Sponsored Programs so that its grant-writing and program planning efforts toward the top five markets in tandem with the AEI Intensive English Program.
1.1.3 Implement procedures to encourage traveling AEI faculty and staff to have an ongoing role in recruitment efforts. New policies and procedures will include identifying potential recruitment needs in areas where AEI faculty and staff travel for conferences and other academic purposes and offering incentives, training, and planning support to those faculty and staff so that they can assist appropriately with recruiting-oriented activities and meetings.
1.1.5 Continue to strengthen institutional relationships with regional and national funding offices such as IIE (Institute for International Education), Fulbright and EducationUSA, along with foreign diplomatic offices, i.e., consulates, embassies and cultural attaches.
1.1.6 Use the most innovative methods available for recruiting in identified target markets; build on the combination of face-to-face and virtual recruiting efforts already in place at AEI.
1.2. Diversify financial support for current and potential students, focusing on those from the top five new additional target markets.
Actions:
1.2.1 Compile a list of top domestic and international scholarships available to students and make them available to applicants. This should include a breakdown by region. The AEI will research sources of funding: global (diplomatic and education ministry) funding pools; US-based funding pools (diplomatic/Department of State); and multinational private sector funds/programs that are available for scholarships. The AEI will build relationships with these groups and work to create funding if it is not available.
1.2.2. Reach out to potential UO partners for tuition support for AEI students affiliated with their department or program.
1.2.3. Evaluate the effectiveness and potential expansion of AEI internal financial support plans and scholarships.
1.3. Work with the UO Alumni, CAS Development and UO Foundation offices to build on existing efforts to grow alumni relations.
Actions:
1.3.1 The AEI’s Director of Marketing and Alumni Relations will build an AEI Alumni Relations team that can continue to identify and stay in close communication with AEI alumni.
1.3.2 The team will conduct market research in collaboration with UO Foundation and CAS to identify the most culturally appropriate methods for creating alumni networking opportunities and cultivating donor relations.
1.3.3 The team will build a global ambassadors program of alumni who go back to their home countries and institutions to share their AEI and UO experiences.
1.3.4 The team will create an alumni scholarship fund for the purpose of creating partial endowments for future AEI students.
1.3.5 The AEI will work across programs to build a community of motivated lifelong learners so that alumni leave with solid connections to the AEI and UO, and track its success.
Metrics for Goal 1, Student and Funding Diversity:
By 2014, have an AEI Alumni Relations team hired and trained.
By 2017, the Alumni Relations team will increase alumni contributions by at least 10% a year from 2015 to 2017.
By 2017 have 10% representation from each of the top 5 target markets in the IEP.
By 2015, at least 50% of all faculty traveling internationally will participate in some form of recruiting or Alumni Relations activities.
By 2015, create 50 brief ethnographic visual stories about alumni that can be shared and used for AEI outreach – online, on social media and in print.
By 2016, the online ethnographic visual stories will have a total of more than 10,000 views worldwide.
By 2015, on the AEI IEP student satisfaction survey, show a 20% improvement on items related to students’ emotional connection to AEI.
