1

April 2

Introduction: Media & Modern Life

April 4

Overview of the field

S&Y: Chapter 1; McQ: pp. 1-34

2

April 9

April 11

Mass Communication & Culture

Social Functions of Media

S&Y: Chapter 8; McQ: pp.61-78 and 92-106

Short paper #1 due
---------------------------------------

S&Y: Chapter 5; McQ: pp.92-116.

3

April 16

Comm Technology and Culture

Guest Speaker: Dennis Dunleavy

S&Y: Chapter 3;

April 18

 Doing visual ethnography:

Guest speaker: Professor Julie Newton

4

April 23

Mass Media & Democracy:

S&Y: Chapter 9; McQ: pp.134-162;

April 25

Media economics

McQ: pp.190-205

Take home exam handed out

5

April 30

Media organizations in context

Political economy: Guest: Professor Janet Wasko

Meet the media moguls

McQ: pp. 244-263

May 02

Media ownership and public access: guest David Barsamian

McQ: pp. 276-298

Take home exam due

6

May 07

Content issues & concepts: Is mainstream advertising pornographic?

S&Y: Chapter 2; McQ: 326-330 & top half p. 315

May 09

Content & methods

S&Y: Chapts 4&5; McQ: 324-330

7

May 14

Media genres & text

S&Y: 10; McQ: pp.332-349

May 16

TEST

8

May 21

The audience concept

S&Y: Chapter 7; McQ: 360-372

May 23

Audience formation & experiences

McQ: pp.384l-411

Short paper #2 due

9

May 28

Media Effects: Media & terrorism

McQ: 430-448

May 30

Media Effects: Children

10

June 04

Effects: Media & gender

McQ: 430-474

June 06

Effects: Media & race

June 11

Final papers due by 5 p.m. to my office (205 Allen Hall)

* Schedule subject to change depending upon student interests and guest speaker availabilities.

Last update: May 08, 2002

** S&Y = Schiarto & Yell text
Communication & Culture

McQ = McQuail McQuail's Communication Theory