J399 Intro to Comm Studies

Test #2: Study guide

Below are several terms, questions, and areas for you to focus on for the test next week. These questions draw upon information from guest speakers, class lectures, and your readings (Schirato & Yell, Chapters 1-5 and McQuail pp. 326-349)



Terms:

Pornography

Ideology

Hegemony

Scopophilia

Voyeurism

Framing contexts

Intertexuality

Polysemic

Feminism

Cultural capital

Cultural field

Habitus

Narrative

Genre

Discourse

Defining moments

Political economy

Ethnography

Media logic

Media format

News values

Framing

Genre analysis

 


Concepts

Ideology and Media:

o Media communicate ideas

o Media represent outside reality

o All texts are produced by people

o All people who produce them have different view points

o All texts present a point of view

o Audiences make sense (meanings) w/in existing knowledge

o All media are owned by somebody

 

Conventions of pornography and how used.

-Findings of "Where are the Clothes?"

-Questions to ask of ad (or other image you might make) according to Keith Reinhard.

-Key ideas in Steinem's Sex, Lies, and Advertising"

-Relationship between communication, culture, and cultural literacy.

-What is the process model of communication? How does a Comm Studies approach differ?

-What informs meanings and communication practices?

-Meaning as a system of relations.

-The politics of meanings

-Understand Peirce's definition of a sign and why it is important.

-Understand Schirato and Yell's discussion of Batman's cultural literacy.

-What does habitus mean? How might it work in a movie, book, or television show that you've seen?

-Know about discourses--what they produce, where they exist, how are they related to power.

-Know how ideology functions.

-Know how hegemony functions and why.

-What are the three components of semiology? Know how to apply them.

-In what way political economic theory change from some of the original thinkers to today? (re: Professor Wasko's lecture).

-In McQuail, know three basic 'rules of news visibility'?