Workers, Consumers and the Global Economy
Sociology 410 - Spring 2001 (35481)
University of Oregon
TUES. & THURS. 9:30-10:50 am, 248 GER
Professor Michael Dreiling, 740 PLC
Phone: 346-5025; Email: dreiling@darkwing.uoregon.edu
Office Hours: Mon. 1-2; Tues. & Thurs. 11-12
In this class we will trace the historical and
sociological roots of the ‘commodity’ and it’s intersection in the lives
of workers and consumers in the global economy. From the American
Revolution to contemporary anti-sweatshop campaigns, we will explore how
and why consumer products emerge as contentious objects and symbols especially
in the context of international economic relations. On the contemporary
scene, from sweatshops and plantations to the hidden messages of consumerism,
we will explore and unveil the mysteries of international commodity production.
Boycotts, protests and anti-commercial messages that target familiar corporate
brand names such as Disney, Starbucks and the Gap will be studied with
an eye to the question of, ‘how do humans use the power of consumers to
advance global worker rights?’ More generally, how do people, amid the
barrage of consumer messages that mystify products, develop the political
tools to unveil an otherwise invisible realm of commodity production?
We will assess the role of unions, workers, consumers and students in these
actions. A general overview of international political economy of
the late 20th century will be covered as well.
Texts:
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A course Reader and Web-based readings.
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Frank, Dana. 1999. Buy American: The Untold Story of Economic Nationalism.
Beacon: NY
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Lasn, Kalle. 1999. Culture Jam: How to Reverse America’s Suicidal
Consumer Binge – and Why We Must. Quill: NY.
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Ross, Andrew. 1997. No Sweat: Fashion, Free Trade and the Rights
of Garment Workers. Verso: NY.
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Anderson, Sarah and John Cavanagh. 2000. Field Guide to the Global
Economy. The New Press: NY.
For Graduate Students:
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Tabb, William. 2001. The Amoral Elephant: Globalization and the Struggle
for Social Justice in the Twenty-First Century. Monthly Review: NY.
Expectations and Evaluations:
My intention is to create an environment where
all seminar participants take an active part in the evolution of our class
consciousness. For the first half of the term I will guide the course with
a mix of lecture, discussion and a couple of films. After about week
five, I will continue with a 'mini-lecture' by yours truly. I will continue
to use this time to highlight some issues, raise theoretical problems,
bridge the course materials and raise questions for our discussion. After
my mini-lectures (and the discussions that flow from them) I would like
you all to take over. I would like to see this happen in small groups (that
you
all form) where you present a summary/ interpretation of the course material
for the day and then lead a discussion. I would also like to see
your group select a relevant outside reading that highlights the theme
of your presentation. We will discuss the details of this proposal in class.
I hope that these group presentations will facilitate a safe and open context
for covering the readings and participating in discussion.
I would like everyone to participate in the course in a fair and
equitable manner. I would also like some reasonable basis for accountability
toward those goals. As an instructor, this is often a challenge to achieve
in the context of a domination structure. Ideally, we will cultivate
an environment where I treat all of you with the fairness and equity that
I like to receive (even within the context of a domination structure).
And, I would like this to happen freely. Here is a proposal that
I think will provide you the opportunity to participate equitably in the
class with considerable autonomy and enable me to fairly and equitably
review your contribution to this class (and fill out that bubble with a
grade so you get the credit that you likely want).
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Group Project (30%) – 15% evaluation by group partners and 15% by Dreiling
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Class Participation/ Attendance (20%) – 1 point for each day (2 freebies)
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Course Material Comprehension (50%) – Project(s) of your choice covering
course-related material, weighted as you prefer (reading summaries, exam,
paper, video, etc.)
If you find that this does not meet your needs
for this class and would like your grade to reflect some other course-related
work, please plan to present your strategy to me, paying attention to my
need for equality and accountability.
Course Outline: April 3-June 7
I) THE QUESTION AND CLASSICAL SOCIOLOGICAL THEORY
April 3-10
A) Where Work and Consumption Meet in Social
Life and Why it Matters
April 3
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Read: Kalle Lasn. Culture Jam. Pgs. 1-27
B) The Mystery of the Commodity: Human Labor, Exchange and the Search
for Meaning in Objects
April 5-10
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Karl Polanyi. Chapter 4, “Societies and Economic Systems,” from The
Great Transformation.
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Karl Marx. Part I, Chapter 1 “Commodities”, section 1-2, and section
4, of Capital: A Critical Analysis of Capitalist Production.
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Georg Simmel. (1904) “Fashion” and (1909) “The Metropolis and Mental
Life.”
II) HISTORICAL AND SOCIAL CONTEXT
A)
Shrouds of Race and Nation: Class and the Politics of Consumption in American
History
April 12-26
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Read: Dana Frank. Buy American: The Untold Story of Economic Nationalism.
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Read: Anderson & Cavanagh. Field Guide to the Global Economy.
Foreword & Pgs. 1-11.
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Read: The Editors. Monthly Review 52(1): 1-11. “Working-Class
Households and the Burden of Debt.”
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See Web-profile #1 –
B) The Social Location of Production and Consumption: Sweatshops, Consumer
Culture and the Global Economy
May 1-10 (May 10 Labor in the Global Economy Conference – class
will be held there).
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Read: Ross (ed.). No Sweat. Pgs. 1-38; 51-111; 123-172;
199-214.
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Read: Kalle Lasn. Culture Jam. Pgs. 29-96
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Read: Anderson & Cavanagh. Field Guide to the Global Economy.
Pgs. 12-65
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See Web-profile #2 –
C) Gendered Production/ ized Consumption
May 15-17
III) ACTION
May 22-June 7
A) Lifting the Veil: Exposing the Consequences of Existing Strategies
of Production and Consumption
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Read: Anderson & Cavanagh. Field Guide to the Global Economy.
Pgs. 66-89.
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Read: Ross (ed.). No Sweat. 39-50; 173-192; 215-220; 291-297.
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Read: Anderson & Cavanagh. Field Guide to the Global Economy.
Pgs. 90-122.
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Read: Kalle Lasn. Culture Jam. Pgs. 99-215.
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Read: Dana Frank. Buy American. Conclusion
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See Web-profile #4 – Student anti-sweatshop
activism; & Ralph Nader and Public Citizen: From Consumer to Citizen;
& Adbusters
B) Alternative Strategies for Meeting Human Needs
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See Web-profile #5 – connection
for the heart, head, society and planet
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Personal, Local and Global Change
FINAL EXAMINATION DATE
8:00 am Tues. June 12
This page was created on April 12, 2001.
Copyright © Michael Dreiling, 2001. All rights reserved.