The big OBF stories in 2011 were the smash sellout opening concert with Yo-Yo Ma and Jeffrey Kahane, our staging of Joan of Arc with conductor Marin Alsop, the launch of the new Digital Bach website, and the second straight year of record box office receipts.

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   • I managed the launch of the Digital Bach Project, an interactive website that combines HD video, a flash-based score analysis, and other educational components. Working closely with the project principals, including funder Hal Hinkle, John Evans, and programmer music theorist Tim Smith, I mapped the website design, facilitated the online launch of four extended length videos on YouTube, and, working with our web programmer and J.D. Hauger of the UO, prepped the public launch, all while managing the peak of the concert sales campaign.
   

1. •Working with John Evans and Mike Anderson, I strategized the marketing of our most ambitious concert schedule in Portland, a five concert series. Hired a Portland marketing street team to help carry out grassroots promotions; we reached new households as the Portland series accounted for 18% of the overall OBF audience.
   

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   •  Employed a “guerilla video” social media strategy to help promote the successful Schola Cantorum choir concert in Portland. Because the choir had few PR assets, but had a striking, visual style, we videotaped their earlier Eugene concert, packaged it, and then pushed it out thru social media channels to create interest and urgency among Portland buyers.
   

1. •  While it’s far from our slickest production, this video has become the most-viewed on our YouTube channel, mainly due to the Schola choir’s use of it in their worldwide outreach. We were happy to provide Maria Guinand and her choir with a video they could use in all their efforts.