It was a milestone year for the Oregon Bach Festival in many ways.  You can see all the news and reviews on our website, but here’s a quick list of my marketing highlights:

1. •We devised and implemented marketing and pricing strategies to get the most out of 30 ticketed concerts that took place in 17 days. The campaign set a new record for ticket sales revenue by increasing ticket buyers and increasing yield. Thank you, everyone who bought a ticket!
   

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   •I led a grassroots-style, community connection marketing strategy for the “Tango Harmonica” concerts (photo), resulting in highest-ever sales for venues in Bend (fourth year of concerts) and Ashland (second year). Plus it was great fun making new friends.
   

1. •We revamped our “friends of the festival” reward program to align donor ticket-discount benefits across seven cities and four different box offices, making it easy for a donor to get their deal online despite the differences in ticketing systems.
   

1. •I reworked the production and distribution mechanics of our 120-page program guide, saving $15,000 in expenses while also reaching a new high in ad sales. And it’s a beautiful book, thanks to my team: Bonnie Henderson, Lynn Marx, James McQuillen, Kim Plant, and Tim Jordan.
   

1. •Working closely with Brendan Relaford, the facility’s production manager, I instituted a new, premium VIP seating plan for our first production in the outdoor Cuthbert Amphitheatre. It was a first for the Cuthbert, and created a model for their future events.
   

1. •Brainstormed and managed two key promotions that were dependent upon last minute timing: a video that could only be attempted 48 hours before the targeted concert and an email/print campaign that rallied ticket buyers and boosted the target concert to exceed its revenue goal by 20%.
   

1. •Supervised the final year of a community engagement strategy made possible with $25K funding from the Miller Foundation and matching amount from individual contributors. It was the culmination of a three-year project for which I also wrote proposals and reports in addition to carrying out the plans.