J203, Media Writing


  • A guide to writing headlines
  • How to write magnetic headlines From Copyblogger.
  • The Cheater's Guide to Writing Great Headlines Also from Copyblogger
  • Beginner's Guide: Critical Components of Optimizing a Site
  • Writing Headlines for Regular Readers, Search Engines, and Social Media
  • Some readings from the Cyberjournalism class. See the multimedia links for week 7.
  • Quotes about advertising From the University of Texas site.


    Other syllabus information