J203, Media Writing
A guide to writing headlines
How to write magnetic headlines From Copyblogger.
The Cheater's Guide to Writing Great Headlines Also from Copyblogger
Beginner's Guide: Critical Components of Optimizing a Site
Writing Headlines for Regular Readers, Search Engines, and Social Media
Some readings from the Cyberjournalism class. See the multimedia links for week 7.
Quotes about advertising From the University of Texas site.
Other syllabus information