A few ideas

A. Write long--there are no effective space limitations
B. Write short and structured--it's harder to read online, and attention spans tend to be more limited.
Narrative vs. informational distinction?

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A. Use all of the multimedia tools you have at your disposal
B. Use multimedia sparingly, if at all
A. Write in linear forms -- lead readers through the information
B. Write in non-linear forms -- let readers choose their own path
A. Write to take advantage of the Web's special characteristics
B. Write the way readers read
1. Writing and design are closely linked.
- At least in theory. In practice, it's often "shovelware."
- The writer should be thinking about how the information will be presented.
- The presenter should be thinking about how it will be written.
  Think of information "spaces"
- More like an advertising model--art director and copywriter work as a team.
  Other media tend to be more assembly-line oriented.
- Design is both page design and site design, or architecture.
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2. Writers (and designers) must pay close attention to how people use the web
How they read. How they use the medium.

Ease of reading and its impact on the structure of writing.

Reading or browsing? Browsing or searching?
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3. Writers (and designers) don't have as much control online as they do in traditional media.

This is both a challenge and an opportunity.

Hypertext and non-linearity.

To a degree, readers can choose their own path through the info.

To a degree, you can force them to choose.
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4. It's all about content--information and storytelling, anyway. Design and usability don't matter if you don't have something to say.

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