Albedo:

Albedo is the fraction of light that is reflected by a body or surface. It is commonly used in astronomy to describe the reflective properties of planets, satellites, and asteroids.

Albedo is usually differentiated into two general types: normal albedo and bond albedo. The former, also called normal reflectance, is a measure of a surface's relative brightness when illuminated and observed vertically. The normal albedo of snow, for example, is nearly 1.0, whereas that of charcoal is about 0.04. Investigators frequently rely on observations of normal albedo to determine the surface compositions of satellites and asteroids. The albedo, diameter, and distance of such objects together determine their brightness. If the asteroids Ceres and Vesta, for example, could be observed at the same distance, Vesta would be the brighter of the two by roughly 10 percent. Though Vesta's diameter measures less than half that of Ceres, Vesta appears brighter because its albedo is about 0.35, whereas that of Ceres is only 0.09.

Bond albedo, defined as the fraction of the total incident solar radiation reflected by a planet back to space, is a measure of the planet's energy balance. (It is so named for the American astronomer George P. Bond, who in 1861 published a comparison of the brightness of the Sun, the Moon, and Jupiter.) The value of bond albedo is dependent on the spectrum of the incident radiation because such albedo is defined over the entire range of wavelengths. Earth-orbiting satellites have been used to measure the Earth's bond albedo. The most recent values obtained are approximately 0.33. The Moon, which has a very tenuous atmosphere and no clouds, has an albedo of 0.12. By contrast, that of Venus, which is covered by dense clouds, is 0.76.

Excerpt from the Encyclopedia Britannica without permission.