(541) 346-2088


The University of Tennessee-Knoxville
Ph. D. in Communications, May 1998
Fields of Study: Communications, Advertising and Marketing
Dissertation: Antecedents and Effects of Privacy Concerns Among On-Line Consumers
Boston University
Masters of Business Administration, September 1993
Degree awarded with High Honors
Fields of Study: Marketing and Organizational Behavior
Northwestern University
Bachelors of Science in Speech, June, 1980
Field of Study: Radio-TV and Film

Teaching Experience

The University of Oregon September 1998-Present
Assistant Professor– School of Journalism and Communication

The University of Tennessee-Knoxville August 1995-August, 1998
Adjunct Professor -College of Communications (June-August, 1998)
Graduate Teaching Associate-College of Communications (August 1995-May, 1998)

Boston University September 1993-May, 1995
Assistant Professor-College of Communications

Courses Taught

Undergraduate: Introduction to Advertising, Principles of Advertising, Advertising Campaigns, Advertising Management, Advertising Professional Seminar, Media Planning, Oral Presentation, Organizational Communication, Advertising and Society, Advertising in Cyberspace

Graduate: Advertising Management, Advertising Campaigns, Organizational Communication, Negotiation and Conflict Resolution, Advertising in Cyberspace, Mass Communication Research Methods

Research Interests

Advertising and New Technology; Privacy Issues; Information Overload; On-Line Research Methods

Chancellor's Citation: Outstanding Professional Promise, 1998
Outstanding Ph.D. Student, College of Communication, 1997
Beta Gamma Sigma
Phi Kappa Phi

Funded Research

University of Oregon New Faculty Award, 1999
$3000 to study advertising practitioners’ opinions regarding consumer privacy

American Academy of Advertising Dissertation Proposal Award, 1997
$500 in support of doctoral dissertation research


Sheehan, Kim Bartel (in press), "An Investigation of Gender Differences in Online Privacy Concerns and Resultant Behaviors," Journal of Interactive Marketing .

Sheehan, Kim Bartel and Mariea Grubbs Hoy (in press), “Flaming, Complaining, Abstaining: How Online Users Respond to Privacy Concerns,” Journal of Advertising.

Sheehan, Kim Bartel and Sally J.McMillan (1999), “Response Variation in E-Mail Surveys: An Exploration,” Journal of Advertising Research 39,4.

Sheehan, Kim Bartel and Mariea Grubbs Hoy (1999), ”Using E-mail to Survey Internet Users in the United States: Methodology and Assessment," Journal of Computer Mediated Communication, [On-line], 4, (3). Available:

Taylor, Ronald E. and Kim Bartel Sheehan (1997), “Teaching Job Search Skills to Advertising Majors,” Journal of Advertising Education, 2:1.

Bartel, Kim (1995) "Applying Multiple Communication Channels to Business Communications Classes," Business Communication Quarterly, June.

Published Conference Proceedings

Sheehan, Kim Bartel (1999), “Navigating the Obstacle Course: The Faculty Search Process.” Presented at the 1999 American Academy of Advertising Conference, March 26, 1999, in Albuquerque, NM.

Sheehan, Kim Bartel and Mariea Grubbs Hoy (1998), “Sugging, Frugging and the Emperor of Japan: Using E-mail to Survey Internet Users Nationwide.” Presented at the 1998 Direct Marketing Educator’s Conference, October 11, 1998 in San Francisco, CA.

Sheehan, Kim Bartel and Mariea Grubbs Hoy (1998), “Privacy and On-Line Consumers: Comparisons with Traditional Consumers and Implications for Advertising Practice.” Presented at the 1998 American Academy of Advertising Conference, March 28, 1998 in Lexington, KY.

Sheehan, Kim Bartel and Mariea Grubbs Hoy (1997), "E-mail Surveys: Response Patterns, Process and Potential.” Presented at the 1997 American Academy of Advertising Conference, April 7, 1997, in St. Louis, MO.

Paper Presentations

Sheehan, Kim Bartel (1999), “Toward a Typology of Online Users and Privacy Concerns.” To be presented at the Association for Education in Journalism and Mass Communications Annual Conference, August 1999, in New Orleans, LA.

Sheehan, Kim Bartel and Mariea Grubbs Hoy (1997), "Warning Signs on the Information Highway: An Assessment of Privacy Concerns of On-line Consumers." Presented at the Association for Education in Journalism and Mass Communications Annual Conference, August 2, 1997, in Chicago, IL. Awarded Best Paper: Advertising Research Division.

Sheehan, Kim Bartel and Mariea Grubbs Hoy (1996), "On-Line Consumers' Perceptions of Privacy," presented at the 1996 Direct Marketing Educator's Conference, October 27, 1996, in New Orleans, LA.

Special Topics Presentations

“On-Line Research at the University,” Special Topics Presentation at the University of Tennessee Research Symposium, February 27, 1998. Panel addressed University policy and issues regarding various aspects of on-line research.

Book Reviews

Sheehan, Kim Bartel (in press). Nike Culture, Robert Goldman and Stephen Papson. Journalism and Mass Communication Quarterly.
Sheehan, Kim Bartel (in press).Advertising and the World Wide Web, edited by David W. Schumann and Esther Thorson. Journalism and Mass Communication Quarterly 76, 3.

Doctoral Committees

Andi Stein 2000
Marc Duncan 2000

Masters Thesis Committees

Shaun Cohen 2000

Honors Thesis Committees

Andrea Sparks 1998-99
Joselyn Bickford 1998-99

Professional Service

American Academy of Advertising-Membership Committee 1999-01
SOJC Scholarship Committee 1998-99
SOJC Ad Hoc Workload Committee 1998-99
UT-K Teaching Committee 1996-97
BU Curriculum Committee 1994-95
BU Faculty Search Committee 1994-95
BU Women In Communications, Inc., Faculty Advisor 1993-95


American Academy of Advertising
Association of Educators in Journalism and Mass Communication
Mid Oregon Ad Club

Professional Experience

Marketing and Advertising Consultant September 1992-May 1998
Lawner, Reingold, Britton and Partners January 1989-August 1992 Vice President, Associate Media Director
Foote Cone and Belding, Chicago January 1984-January 1989 Media Supervisor
Darcy McManus and Masius, St. Louis October 1980-January 1984 Media Planner
Updated September 21, 1999