Mass Media Advertising

• In this class period we watched a video tape titled, Selling the Dream.

  This program provided:

  • some of the history of advertising in the U.S..

  • perspectives on the beneficial vs. harmful effects of advertising on society, and

  • a glimpse into the world of an advertising agency as it develops a TV campaign for Mitsubishi Motor Corp.

• The class then discussed the individuals and their arguments within the context of advertising as harmful or hurtful.

TYPES OF APPEALS

• INFORMATIONAL
  • PRODUCT CLAIMS (arguments)
    • ONE-SIDED

    • TWO-SIDED

  • "PUFFERY"