Multimedia Design I
Project 1 – Fall '08
Instigating Personal Change

Assumption: 
Interactive media offers people new opportunities in seeing, understanding and making decisions about their world.  When a viewer becomes a user, s/he can learn experientially and in a system that offers personalization and choice.

An Offering: 
As artists, thinkers and creators, you all have perspectives to offer.  As opposed to regurgitating preexisting normative ideas to a world that is already brimming with them, you can couple the tools you are learning with the strong beliefs you already have and can endeavor in projects that are fresh, important and can promote change amongst your audience.

A Goal:
Identify a PROBLEM that you want to examine
Decide who your AUDIENCE will be for this project
Define a clear GOAL for your project so you will know how to proceed and when you are finished

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For Your Consideration: One of the best ways to break free from standard/expected/recycled ideas is to inject a part of yourself into your work.  Let this interactive piece be personal, but in doing so find a way that lets the majority of your audience empathize with you and helps them feel included in your perspective.
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PART 1  |  PROBLEM
(What in your life and world do you really give a damn about?  If you were to devote a year of your life to activism in ANY field or to fight for/against any issue, what would it be?  For this project, don't worry about jobs, careers, expectations, and do not think about HOW you will execute anything in Flash....just think about a solid PROBLEM that is worth your time.)  
Come up with three potential areas to work on, discuss them, then choose one by next class.

* ___________________________  * ___________________________  * ____________________________  
  
notes about your problem/topic

PART 2  |  AUDIENCE
(Who do you want to think about, take notice of, reexamine their notions of your PROBLEM?  Target your AUDIENCE carefully.  Think about why and how they have their current ideas about your topic.  How might you most effectively appeal to them and their thought processes?)    

* ___________________________________________   notes for you about the audience:

PART 3  |  GOALS
(What do you want to achieve with this project? Think this through carefully.  You may want to start with an acute (and realistic) goal and scale up from there once you achieve it.  Do you want to start a dialog, direct people to more information, change a specific politic? Clearly define a goal so you will be able to gauge your own success.) 

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