• GETTING THE PERCEPTIONS RIGHT
    • PEOPLE TO PEOPLE
      • MORE INTIMATE INTERACTIONS
      • UNDERSTANDINGS OF STRENGTHS/WEAKNESSES
    • ROLE OF MEDIA
      • US - MARKET DRIVEN
        • POWER OF DOMINANT "FRAME"
        • "CNN EFFECT"
        • SOUND-BITE MENTALITY
        • EDITORIAL HOSTILITY
      • CHINA - POLITICALLY DRIVEN
        • STRUGGLES FOR PROFESSIONAL ROLE
        • POLITICAL MANAGEMENT OF NEWS
          • REMOVALS OF MORE INDEPENDENT EDITORS
          • KOSOVO REPORTING
        • TREATMENT OF FOREIGN PRESS
        • GROWING ROLE OF INTERNET
    • EDUCATIVE FUNCTION OF LEADERSHIP