The primary focus of this course is on managing the business level strategic management function in globalizing industries. Advances in information technologies have accelerated the pace of globalization, prompting firms to be adaptive, innovative, and competitive. There are priceless opportunities for those who recognize and play by the new rules, who positions themselves correctly, and who take personal responsibility for the future. This course will focus on how firms build competitive advanatages based on global scale economies, quality differentiation, time-based competition, competitive dynamics, and the coordination of worldwide networks and alliances. Class participants are expected to assess the globalization potential of an industry, develop a competitive position for firms on a global scale, analyze the different modes of international market entry, and appraise the potential and risks of strategic alliances. A variety of approaches - lectures, cases, or a computer simulation - will be used in the course. Elective.