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Advertising assignment 1 For this assignment, you need to design three ads. Each is a different size and for a different client. Be sure and research the business' websites to help you write text. Ad 1 - Oregon iLasik Size of the ad is 4 inches wide by 10.5 inches tall OR 8 inches wide by 5 inches tall. This ad is color and needs to include a coupon. This ad is targeted at students and will run in the student newspaper. You'll need to take a complex subject and turn it into an effective ad. A photo is provided. You may take your own photo or purchase a stock photo if you like. Background At Oregon iLasik and Refractive, we can reduce - and often eliminate - your dependence on eyeglasses and contact lenses. We're the first doctors in the Eugene, Oregon area to use the latest iLASIK technology - which is a bladeless, safer and more accurate method for vision correction. The procedure is performed by Dr. John Haines, one of the most experienced eye surgeons in the Eugene area. iLASIK is the latest technology in vision correction and the first vision correction procedure ever to be fully tailored for the unique characteristics of your eyes. iLASIK combines two computer-guided lasers to custom correct your vision 25 times more precisely than standard methods used to measure glasses or contact lenses. In addition, iLASIK is a "blade-free" or "all-laser" LASIK eye surgery. This gives shorter recovery times and exceptional outcomes for most patients. Dr. Haines also uses the latest generation VISX Star S4 Laser with Wavefront System technology – the only system that has been approved by NASA for use on astronauts. The iLASIK procedure is performed at our Eugene, Oregon office and only takes minutes. It reshapes your cornea to correct the refractive imperfections in your eye. The outstanding results and safety of blade-free LASIK is in large part due to IntraLase® technology. The IntraLase® system consists of two components: the IntraLase software and the extraordinarily precise femtosecond laser. The IntraLase software allows Dr. Haines to customize the LASIK procedure without the use of a blade. Your eyes are mapped using WaveScan® technology, which creates a three-dimensional guide to corneal imperfections unique to each patient’s eye. The data from the WaveScan® map guide is used to gently reshape the cornea to the correct curvature. Coupon Fine print - For qualifying patients. Some restrictions apply.
Ad 2 - Beppe and Giannis Ad size is 8.5 x 11. It will run in the fall issue of Eugene Magazine. You must use the art provided. No other art may be used. Consistently voted Eugene's, Oregon's best Italian restaurant in The Register-Guard and Eugene Weekly, Beppe & Gianni's Trattoria has been serving authentic Italian cuisine in since 1998. http://www.beppeandgiannis.net
Ad 3 - Your choice Find a local business that needs a new advertising campiagn. Put together both a strategy and a design and "Pitch" your concept at Wednesday's class. The business may not be a restaurant or bar. The ad design should include 2 concepts 8.5 x 11 in color. |
