Myths and Half-Truths About Deceptive Advertising Prepared Remarks of FTC Commissioner Roscoe B. Starek, III   MYTH # 1 -- If A Couple Of Studies Support Your Claim, It Is Substantiated MYTH # 2 -- If Your Product Has Some Benefits, Your Ads Won't Be Challenged MYTH # 3 -- Testimonials Are Substantiation MYTH # 4 -- So Long As Endorsers Really Use The Product And Really Like It, You Can Safely Use Their Endorsements MYTH # 5 -- If You Contradict A Deceptive Claim With A Disclosure, You Immunize Yourself From Liability MYTH # 6 -- "Results May Vary" Is An Adequate Disclosure MYTH # 7 -- Dietary Supplement Ads Are Not Regulated MYTH # 8 -- If All You Do Is Produce The Infomercial, You Are Not Responsible For Deceptive Claims MYTH # 9 -- No Rules Apply To Advertising On The Internet   National Infomercial Marketing Association Las Vegas, Nevada October 15, 1996