J385: Communication Law Home Page


 

Ultima II Research

  • "Now, thanks to Ultima II Research, no woman has to resign herself to unattractive ripples, bumpy texture, and slackness caused by cellulite."
  • "Massaging Anti-cellulite body complex into the skin attacks your cellulite problems two ways: first, it increases skin circulation to help disperse toxins and excess water that contribute to cellulite pockets, and second, it builds sub-skin tissue strength and tone for smoother support."
  • "You'll see results after just seven to ten days of daily use."
  • "While you can't prevent biological aging, you can prevent Photoaging. That's because now Ultima II Research Laboratories have developed a product designed to prevent Photoaging. This revolutionary product acts as a shield for your skin."
  • "It's called PhotoAging Shield and it's so protective it actually intercepts damaging light waves before they penetrate your skin."


CLAIMS:

  • Anti-cellulite body complex significantly reduces cellulite;
  • Anti-cellulite body complex reduces skin's bumpy texture, ripples or slackness caused by cellulite;
  • Anti-cellulite body complex helps disperse toxins and excess water from areas where cellulite appears;
  • Anti-cellulite body complex increases sub-skin tissue strength and tone;
  • PhotoAging Shield blocks all of the harmful rays which cause photoaging.


Substantiation:

In truth and in fact, respondents did not possess and rely upon a reasonable basis for the representations. (Consent decree)

 

School of Journalism and Communication