Appropriation 1. Commercial Purpose Not an editorial purpose Information serves primarily transactional purposes Purchased Time or Space Incidental Use 2. Use of an individual's name, likeness, image. Any use of material that identifies an individual Sound-a-Like Cases 3. LACK OF CONSENT A written, oral or implied agreement Language defines the limits of the consent Legal ability to give consent Date of the signed consent Sample Consent Form Shields v. Gross (1983)