* 1990 FCC Proposal:
"Program-length commercial": One in which the program is "interwoven with, and in essence auxilary to, the sponsor's advertising" - Applicability of Commission Policies on Program-Length Commercials, 44 FCC 2d 985, 986 (1974)
* 1991 Order
"a program associated with a product in which commercials for that product are aired" - In the Matter of Policies and Rules Concerning Children's Television Programming; 6 FCC Rcd 2111; 1991 FCC LEXIS 1841; 68 Rad. Reg. 2d (P & F) 1615 (1991)
* Definition also cover programs in which a product or service is advertised within the body of the program and not separated from program content as children's commercials are required to be.
* A program will be considered a program-length commercial
if a product associated with the program appears in commercial spots not separated from the start or close of the program by at least 60 seconds of unrelated material.
* Definition harmonizes with, and codifies to some degree, existing policies with respect to host-selling and adequate separation of commercial from program material in children's programs.
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