Cultural Entrepreneurship: Exploring the role of cultural entrepreneurship in two mariachi communities in the Western United States.

By Arturo Zavala  

Abstract:
The purpose of this project is to explore the insights and inroads into the world of cultural entrepreneurship, specifically in two mariachi communities (Hillsboro, Or, and a Virtual YouTube Community) in the Western United States. My goal is to define and create awareness of the importance of the role of cultural entrepreneur to artists community, art administrators, and cultural policy makers.
The project aims to provide an in-depth understanding of the work-lives, tools, challenges, and perspectives of mariachi entrepreneurs. Basic questions addressed are: How do two mariachi communities exemplify cultural entrepreneurship by combining cultural mission, social responsibilities, and innovation in the creation, production and distribution of their work?