One instance of the online survey involving choice experiments concerning carbon reduction programs in higher education. Our university wished to understand the willingness of its stakeholders to bear the higher costs of switching to green energy for the campus. The main features of alternative programs are the percent decrease in carbon emissions that would be achieved, and the cost per year to the respondent. But these programs also differ in their distributional consequences. First, the costs of the program are born differently–as student/employee feed, as fees on air travel, as building energy use fees, of by the state’s taxpayers. The dollars per year charged to stakeholders would provide internal funds for the university, and different proportions of these funds would be spent on carbon-reduction projects, academic programs, or to pay for carbon offsets.