One instance of the pencil-and-paper survey involving choice experiments concerning humanely raised meats. This project had its beginnings as senior thesis for Claire Tonry, in the University of Oregon’s Program in Environmental Studies. Each respondent is presented with six choice tasks concerning three types of grocery items (chicken breasts, top sirloin beef steak, and ground beef) from animals raised in different ways. In each case, the respondent (in their role as a consumer) is asked to choose between conventionally raised, free-range, and humanely raised animals. Along with Brian Vander Naald, we collected a second sample of data from the same jury-pool source. Our analysis focused on the premium willingly paid for humanely raised chicken, and we interpret this premium as potentially analogous to people’s willingness to pay to reduce morbidity among other avian species (as distinct from reducing mortality).