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Statistics

Statistics are large numerical values used in a marketing context to provide focused, scannable numbers that you want to highlight.

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<div class="stats">
    <div class="stats__text">100%</div>
    <div class="stats__subtext">Informative Data Values</div>
</div>
  • Use stats for numerical brag points
  • Use stats to show high level numerical comparisons
  • Don’t use stats for non-numerical text
  • Do not use headings for stats: Stats provide nice large text for visual purposes, but they should never be used as headings.
ElementDescriptionUsageRequiredMultiple
TextThe number to highightLimit to no more than 5-6 digitsYesNo
SubtextA short description of that numberLimit to 3-4 words maxYesNo