One instance of the online survey involving choice experiments concerning pandemic policy in California, Oregon, and Washington State. This survey first collected information about the respondent’s county of residence and then tailored to match the COVID-19 information provided to each respondent (on the fly). Their county’s new-case rates and death rates in the previous month were then compared to the 90th percentile case and death rates across all U.S. counties in terms of numbers of new cases and numbers of deaths. Choice tasks concerned policies that would last different numbers of months and would reduce different total numbers of cases and deaths over that time. We also conveyed the differing strictness of pandemic rules for a set of ten different activities, with the degree of openness for each activity captured through a set of three green or red bars (where the strictest rules are shown as three red bars, and an unrestricted activity shown as three green bars). We reasoned that this device would allow respondents to focus broadly on the overall share of green versus red bars across all activities, or to react specifically to the degree of strictness for just some subset of activities. Costs were also expressed unconventionally. We included an average cost per month for people in the respondent’s county (as opposed to a cost per month for that respondent individually), and a cost in terms of an unemployment rate for the county.