J4/548
Tentative
Class Schedule
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 Week
1April 2 |
Introduction |
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April 4 |
Marketing and Advertising Campaign Planning Types of accounts |
Earle Chpts. 1 & 2; Avery pp. 9-36 |
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Week
2 April 9 |
Meet the
Client Team Assignments |
Earle Chpts. 3, 9.Avery Chpt. 1 |
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April 11 |
Note: Schedule change-Ad Team presenting their campaign. |
Earle Chpt. 2 & 11; Avery Chpt. 2 |
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Week
3 April 16 |
Marketing objectives & strategies: Notes Advertising as Communication & Consumer Behavior Campaign Critique #1 due: Partnership for a Drug Free America |
Earle Chpt. 10; Avery Chpt. 3, 4, 6; |
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April 18 |
Problems & Opps |
Earle Chpt 7. |
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Week
4 April 23 |
Test #1 |
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April 25 |
Budgeting ; Advertising Media |
Earle 5,6 & 8; Avery Chpt. 5 & 8 |
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Week
5 April 30 |
Advertising Creative Campaign Critique #2 due (Tobacco Control) |
Earle Chpt. 4 |
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May 02 |
Campaign Critique #3 due |
Avery Chpt. 7 |
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Week
6 May 07 |
Sales Promotion & Public Relations |
Avery Chpt. 9 |
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May 09 |
Campaign Evaluations |
Avery Chpt. 10, 11 |
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Week
7 May 14 |
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May 16 |
Effective Presentations Work on campaign in class |
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Week
8 May 21 |
Team meetings with Professor Merskin:; Peer Eval #1 due |
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May 23 |
Work on campaigns |
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Week
9 May 28 |
Team meetings with Professor Merskin |
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May 30 |
Meet as a class |
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May 31 |
Campaign book due to client by 5 p.m. |
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June 04 |
Presentation to Client |
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June 06 |
Debriefing meeting |
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Week 11 June 11 |
Peer evaluations due. |
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