Deceptive Advertising False, deceptive or misleading advertising is not protected by the First Amendment. FTC Deceptive Advertising Policy (1984) a representation, ommission or practice that is likely to mislead the consumer. considered from the perspective of a reasonable consumer. the representation, ommission or practice must be material. FTC on the Web Myths and Half-Truths About Deceptive Advertising FTC 1984 Deceptive Advertising Policy Statement FTC 1980 Unfairness Statement Recent Deceptive Advertising Cases Regulatory Remedies Substantiation

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School of Journalism and Communication