Class Notes - MKT 199

These notes contain copies of the overheads used in each class.

October 3, Development of Persuasion Knowledge

October 8, Attitudes: Cognitive Approaches

October 10, Psychological Approaches to Persuasion: Emotions

October 15, Mass Media Advertising - Part I

October 17, Mass Media Advertising - Part II

October 22, Political Communication - Mass Media

October 24, Interview Training

October 29, Persuading Ourselves: Self Deception and Self Help

October 31, Interpersonal Compliance Gaining

November 5, Personal Selling

November 7, Guest Speakers

November 12, Short Class - Interview Coding

November 14, Non-conscious Processes & Social Norms

November 19, Persuasion in the Courtroom - Guest Speaker

November 26, Cults and Alternative Social Movements